Notice of Information We Collect And How We Use It
In general, you can browse the Site without telling us who you are or revealing any personal information about yourself.
Information We Collect About Anonymous Visitors
We automatically track certain information based upon your behavior on the Site. We use this information to do internal research on our users’ demographics, interests and behavior to better understand, protect and serve you and our community.
Like many websites, we automatically gather certain information about our Site traffic and store it in log files. This information includes Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, operating system, date/time stamp and clickstream data. We use this information, which does not identify individual users, to analyze trends, to administer the Site, to track users’ movements around the Site and to gather demographic information about our user base.
We do not link this automatically collected data to personally identifiable information.
We use a third-party tracking service that uses log files and cookies, see below, to track non-personally identifiable information about visitors to the Site in the aggregate. This service captures usage and volume statistics to optimize the use of the Site.
We use session ID cookies to make it easier for you to navigate the Site.
Clear Gifs (Web Beacons/Web Bugs)
We may employ a software technology called clear gifs, also referred to as web beacons or web bugs, that help manage content on the Site by tracking what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on websites and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to our users’ personally identifiable information.
Conditions Under Which We Share Information
Aggregate Information (Non-Personally Identifiable)
We share aggregated demographic information about our visitors with third parties with whom we have a relationship. This information does not identify individual users.
We do not link aggregate user data with personally identifiable information.
We reserve the right to disclose your information as required by law and when we believe that disclosure is necessary to protect our rights; to comply with a judicial proceeding, court order, or legal process served on us or the Site; or in connection with an actual or proposed corporate transaction or insolvency proceeding involving all or part of the business or asset to which the information pertains.
Links to Other Websites
The Site contains links to other websites that are not owned or controlled by Bellerophon. Please be aware that we are not responsible for the privacy policies of such other websites.
We encourage you to be aware when you leave the Site and to read the privacy policies of each and every website that collects personally identifiable information.
July 7, 2014